Beamatron

Beamatron is a new, augmented-reality concept that combines a projector and a Kinect camera on a pan-tilt moving head. The moving head is used to place the projected image almost anywhere in a room. Meanwhile, the depth camera enables … Read More

Introducing Wallit

Wallit is yet another GREAT Augmented Reality idea. It lets you interact and leave messages at locations that others can see instantly and people in other places can follow. Here is another example of it working.

For more … Read More

Augmented Reality TV with TvTak

TvTak offers new types of direct engagement with viewers that promote loyalty and sharing.

See something that interests you? TV producers can create an immediate call to action on the smartphone or tablet. Users can “spread the word” with … Read More

adidas Scotland shirt launch using augmented reality

adidas launch the new Scotland home shirt in Buchanan Galleries Glasgow on November 11th 2011 using augmented reality.

For more info go to: www.scottishfootballdirect.com.

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Forever 21 Augmented Reality Times Square Billboard

Get used to seeing AR on Time Square, between the crowds and endless advertising Augmented Reality is just the thing brands look for to help them stand out. Forever 21 in conjunction withRead More

Mickey Mouse Brings Disney Augmented Reality Magic to New York City

With a touch of Disney magic, Mickey Mouse and his pals visit New York City to create a memorable experience with new friends.

For more information go to: http://disneyparks.disney.go.com/.

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Augmented Reality Cartoon Network – Generator Rex

This is an augmented reality promotion from AR&Co for the Cartoon Network’s new show “Generator Rex”. AR&Co is one of the leaders in AR technology in South East Asia I think they did a great job with this promotion. … Read More

National Geographic Augmented Reality Experience

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic’s content from around the globe.

Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, … Read More

DaVinci – Creating Augmented Reality Art with the XBox Kinect

DaVinci is an awesome R&D effort from the folks at Razorfish. It uses gestures to create objects and control the physics of the environment. Your hands appear in the interface which allows you to literally grab objects out of … Read More

Beck’s does Greenbox Project Vimeo Takeover

This is a great Augmented Reality Promotion by Beck’s which is a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion. Interactive Vimeo Takeover Experience Created by Outside Line.

Beck’s will be … Read More

Project Iris

Project Iris is Augmenting reality that actually alters reality. By combining a recently developed mobile software application with the multimedia facade of the ARS Electronica building Project Iris intend to lower participation barriers for end users when interacting with … Read More

KinectShop – The Next Generation of Shopping

KinectShop allows shoppers to cycle through an assortment of products, in this case purses, and visualize the products as part of their outfit, thereby better informing the purchase decision. The natural interaction offered by the Kinect platform allows the … Read More

Axe Fallen Angels Augmented Reality Experience

To coincide with the VERY awesome commercial (you can see below) Axe released this AR experience in the London, Victoria Train station.

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