Mountain Dew has bought into Virtual Reality big time. I recently came across this Virtual Reality Nascar Experience and was very impressed by the level of production. Its really good to see brands spending time and money making more in-depth VR content, this is exactly what the medium needs to survive and excel.
This experience lets you drive with Dale Earnhardt Jr. Using the Unreal game engine and Oculus Rift, the brand wants you to pick a flavor to race with. Dew turned to Epic Games Unreal Engine 4 to bring its first interactive VR experience to fans. The DEWcision NASCAR VR Experience puts race fans in the virtual driver’s seat next to one of three of NASCAR’s most popular drivers – Dale Earnhardt Jr., Kasey Kahne and Chase Elliott.