I’m always a fan of “outside the box” approaches to consumer awareness and education. Especially in the AR/VR space.

Have you ever wondered what a migraine feels like? Excedrin® built the world’s first migraine simulator to allow non suffers to experience what one feels like.  Results, instant empathy.

Do you know why this execution is considered AR (augmented reality) rather than VR (virtual reality)?  Leave your answer in the comments below.

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