Augmented Reality Windows – Winscape Kinect Demo

July 27, 2012 | Miguel Sanchez

Demonstration of the new KinectTM tracking capabilities of Winscape. The Kinect can track a person more accurately and more easily than the old IR-necklace-based approach.

To get more info go to: Rationalcraft.com

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Avengers Movie Augmented Reality App at Walmart

April 27, 2012 | Miguel Sanchez 1

Download the Super Hero Augmented Reality App, then go to Walmart where you can assemble your Avengers team. Use the app to unlock characters by pointing the app at Avengers signage throughout the store. You can also take pictures … Read More

Blippar + Clinique Augmented Reality Cosmetic Experience.

April 10, 2012 | Michael Clowney

Blippar + Clinique augmented reality experience! I see this as a pretty effective example of how the cosmetics industry can use augmented reality to educate and engage the consumers on their products. I find it great how testimonials from … Read More

McDonalds “I’m Thiniking It” AR Storefront Campaign

April 4, 2012 | Michael Clowney 3

Fifteen years ago McDonald’s came to Lithuania, and those of us who lived here still remember how it was worth standing in line for hours to taste our first Big Mac. For the fast food restaurant’s anniversary celebration, the … Read More

Introducing Wallit

March 6, 2012 | Miguel Sanchez

Wallit is yet another GREAT Augmented Reality idea. It lets you interact and leave messages at locations that others can see instantly and people in other places can follow. Here is another example of it working.

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Moosejaw X-Ray Catalogue App

November 28, 2011 | Miguel Sanchez

X-RAY SCANNER: Experience the latest Moosejaw Outdoor Gear and Apparel Catalog in a whole new way. Once the X-Ray App is installed and opened, simply aim your device’s camera at pages in the catalog to activate the X-Ray scanner. … Read More

Macy’s Believe-o-Magic

November 16, 2011 | Miguel Sanchez

Bring Virginia and her friends to life when you mail your letter to Santa at Macy’s! Learn how the Macy’s Believe-o-Magic app works, and download it from the iTunes Store or Android Marketplace to take your photo with Virginia … Read More