BeefeaterXO, one of the most ambitious and successful VR branded campaigns to date, is becoming a go-to case study for VR branded content.
As brands are starting to really buy in on this form of storytelling and experiential marketing you will begin to see more large scale productions such as this one.
BeefeaterXO is an interactive experience inside the creative mind of the 3-Michelin-starred chef DABIZ MUÑOZ, where we’ll travel through 4 different cities in order to find the secrets behind the most avant-garde cocktails ever made.
- Almost 14,5 million views to date
- More than 45,000 interactions
- Almost 10,000 downloads
Download the VR experience:
Samsung Gear VR: http://ocul.us/2kLMjpV
Directed by NYSU – (http://nysufilms.com)
Produced and created by Future Lighthouse – (http://futurelighthouse.com)
Advertising agency La Despensa – (http://ladespensa.es)
VFX by Entropy Studio – (http://entropystudio.net)