I believe The Under Armour Play AR app is the type of Augmented Reality experience we can look forward to seeing a lot more of in the very near future. There are 3 major benefits to retail organizations and brands in creating these types of experiences for consumers.
Under Armour Play AR app
The Under Armour Play AR is a Mobile app, that allows you to scan specific symbols on specially set up sneaker displays. Once scanned the user unlocks animated and interactive content.
There are 3 major benefits to retail organizations and brands in creating these types of experiences for consumers.
1. Brand Extension
Under Armour is a brand is known for it’s cutting edge technology in sports apparel and doesn’t fail to disappoint with this AR experience. In this execution the leading sports apparel company uses its top spokes people as animated characters demonstrating the product in a variety of sports activities based on the shoe scanned. As consumers engage their devices on the shoes even further, the experience also displays the shoe’s unique features.
2. Brand Ambassadors
As more consumers use their smartphones and tablets to help them shop, it only seems natural for web and store front retailers to use AR & VR technologies to create more connections with the brand ambassadors they are paying to help convert consumers.
3. Product Features
Brands go through so much trouble creating product features. Now using experiences like this will allow consumers to easily get this information.
I look forward to seeing how more brands take advantage of these technologies in retail environments.